24 July 2013
Daily Bread launches online
by Amy Wearring
Daily Bread is celebrating the launch of its fairly sourced foods online. Former Archbishop of Canterbury, Rowan Williams will mark the occasion on 26 July by cutting the red ribbon in support of the Christian-based wholesome food co-operative.
Sourcing ethical, wholesome foods locally and from around the world, the co-operative ensures all profits are re-invested into the organisation, the vulnerable in the community are employed and all workers are paid the same. Growing from selling 100 product lines in 1980 to over 5,000 today, Daily Bread still firmly holds to these original principles more than three decades later.
Roger Sawtell, Daily Bread founder, said: "Our whole ethos, right from the start, has been to put people before profit. We are proud to have steadily built and grown this co-operative which is not only an integral part of Northampton and the Midlands but will now be available for the whole country to enjoy."
In addition to sourcing only the best foods, Daily Bread is proud of its ethical principles and simple packaging which reflects their environmental concerns. Products include dates from Iran, sultanas from Turkey, olives and oil from Greece, prunes, raisins and nuts from the USA, Fairtrade coffee from women's co-operatives in Peru, Nicaragua and Uganda, as well as local Northamptonshire honey and smoked garlic.
"We are very well known in Northamptonshire and the surrounding areas, but recognise that our challenge now is to spread the word further afield and create a buzz across the UK. It is a huge privilege to have gained Lord Williams' support and we are looking forward to showcasing our products and unique approach" added John Clarke, elected manager of a 30-strong team at Daily Bread.
Profits are also donated to the co-operative's own international charity, Strive Overseas, which funds small projects in the countries which Daily Bread sources foods. http://www.dailybread.co.uk/