30 November 2015
The Entertainer to raise money for Open Doors on Giving Tuesday
Staff at The Entertainer, the UK's largest independent multi-channel toy retailer, are raising money on Giving Tuesday for Open Doors' campaign to feed families in Syria and Iraq that have been forced to flee their homes.
Each of the 115 stores will be hoping to raise at least £71, which will feed a family of five for a month through one of Open Doors' emergency food parcels.
The Entertainer's founder and managing director Gary Grant said: "We will be matching pound for pound whatever amount our staff raise to demonstrate our thanks to them for their ongoing commitment in fundraising for worthwhile causes."
As a Christian, the toy chain's owner has often made the headlines for the decisions he makes that have financial implications; he refuses to the shops on a Sunday, won't sell toys he terms with "darkness" - including Harry Potter merchandise, and he held a prayer meeting for his rival Woolworth's when trouble struck.
Now the chain is getting involved with #GivingTuesday, a global day of giving after the sales of Black Friday and Cyber Monday.
#GivingTuesday is a call to action for everyone who wants to give something back, whether it's making a donation, volunteering time or just spreading the word at the start of the Christmas shopping season.
Lisa Pearce, chief executive of Open Doors, a partner of the Alliance in the Religious Liberty Commission, said: "We are thrilled that The Entertainer toy stores are giving people a great way to provide food and other necessities to refugees in Syria and Iraq.
"Thanks to the generosity of ordinary people, Open Doors is able to provide for more than 24,000 families in Syria and Iraq every month - and with the help of The Entertainer customers and staff there will be more families with food and hope this Christmas."
Open Doors is an international charity that supports persecuted Christians through local churches and partners in more than 50 countries worldwide.
In Syria and Iraq, Open Doors supports local churches to provide for Christians and those of other faiths in desperate need.