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19 October 2010

Press release

Tweeting the Christmas story   

Tweeting the Christmas story

It's a story that has been retold every Christmas for countless generations.

Now the 2,000-year old nativity story is about to be told on social media platforms Twitter and Facebook.

From December 1styou can follow a day-by-day account of a nativity play known as the Natwivity as through the eyes of Mary, Joseph, the Inn Keeper, the three wise men, the shepherds and King Herod.

Each day from throughout Advent (1stDecember to Christmas Day), different members of the cast will tweet a140-character update. By reading these daily tweets, followers can learn more about each character's thoughts and feelings, from Mary's angst as she rides on a donkey over the hills of Bethlehemright through to the night the shepherd's saw their familiar hills illuminated by an angelic host at the birth of Jesus Christ.

The Natwivity has been made possible through collaboration between Share Creative, a creative design company, and the Evangelical Alliance.

Huw Tyler, of Share Creative, says: "We want to tell the Christmas story, an amazingly exciting story in a way that is not only accessible, but is fun and relevant to today's internet generation."

"This is about telling people the good news of Jesus Christ who came into the world to reconcile us with our maker."

Followers can read daily accounts by logging ontowww.twitter.com/natwivityand clicking 'follow' or visiting the page on Facebook -www.facebook.com/natwivity

The play is suitable for people of all ages and begins on 1stDecember running up until Christmas Day.

Media Enquiries

Andrew Green, advocacy press officer

Notes to Editors

The Evangelical Alliance, formed in 1846, is the largest body serving evangelical Christians in the UK, and has a membership including denominations, churches, organisations and individuals. The mission of the Evangelical Alliance is to unite evangelicals to present Christ credibly as good news for spiritual and social transformation. According to a Tearfund survey (Churchgoing in the UK, 2007), there are approximately 2 million evangelical Christians in the UK. For more information please visit www.eauk.org