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11 April 2011

Press release

Viral Bible begins epic journey from Spring Harvest Festival in Skegness   

Viral Bible begins epic journey from Spring Harvest Festival in Skegness

Picture the scene: a group of 10 bikers seated on their saddles, holding up copies of the Viral Bible like an Olympic torch.  At 9.30am on Thursday, 14 April, these men - members of the Christian Motorcycle Association - will start the epic journey of the first set of Viral Bibles, beginning at Spring Harvest Festival in Butlins, Skegness.  

Over the next 12 months more than 200 Viral Bibles, published by Hodder, will be given away to random people at major Christian festivals and events. Each person receiving a Viral Bible will be asked to underline the verses that are most meaningful to them before passing the same copy on to another person who will then continue the process.  

Each Viral Bible has a unique code printed on the cover, so that you can log onto www.viralbibleproject.com key in the number sequence and track its journey, as well as draw inspiration from other people's chosen verses. It is hoped that each copy of the Viral Bible will travel the length and breadth of Britain and beyond before returning to the London head office of the Evangelical Alliance in Easter 2012. 

The Viral Bible Project is a year-long campaign aimed at illustrating how the Bible continues to influence, inspire and direct people's lives 400 years after King James published the authorised version. The Viral Bible Project is just one among scores of projects organised by Biblefresh. 

Biblefresh was set up to encourage people to rediscover scripture in new and creative ways and is co-ordinated by the Alliance, with the involvement of more than 100 other agencies. 

Dr Krish Kandiah, of Biblefresh, says: "Although I grew up in a Hindu family, I felt compelled to read the Bible for myself and when I did so, I was amazed to discover how scripture is able to inspire hope, promote justice and change lives. It is our prayer that as people up and down the country and abroad will read these Viral Bibles, they will share their experiences as well as inspire and encourage one another."



Media Enquiries

Andrew Green, advocacy press officer

Notes to Editors

The Evangelical Alliance, formed in 1846, is the largest body serving evangelical Christians in the UK, and has a membership including denominations, churches, organisations and individuals. The mission of the Evangelical Alliance is to unite evangelicals to present Christ credibly as good news for spiritual and social transformation. According to a Tearfund survey (Churchgoing in the UK, 2007), there are approximately 2 million evangelical Christians in the UK. For more information please visit www.eauk.org