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20 January 2015

Evangelical Alliance welcomes The Sun dropping Page 3

Evangelical Alliance welcomes The Sun dropping Page 3

The Evangelical Alliance has "cautiously" welcomed the end of Page 3 in The Sun's printed edition, after campaigning for the move.

The general director of the Alliance, Steve Clifford, says if the report is true then this is a "victory" for campaigners, but urged them to also discontinue the online version.

The Times newspaper has reported that The Sun's publisher, Rupert Murdoch, has signed off the decision to drop Page 3, but the newspaper has neither confirmed nor denied it.

The Evangelical Alliance joined the No More Page 3 campaign in March last year, rallying its individual supporters and 3,500 member churches to sign the campaign.

Steve Clifford said: "The reality is that Page 3 is the thin edge of a very big wedge - the multibillion pound porn industry and after a whole generation it is finally coming to an end.

"The discontinuation of Page 3 represents a victory for all women, and for all of us who have long campaigned for a more decent and respectful press in the UK. But ending the print version is not just enough, Rupert Murdoch needs to go the next step and remove it from the online version as well."

He said that these actions would help the UK to move towards a more responsible media and a more civil society.

Chine Mbubaegbu, the director of media and communications for the Alliance, said this decision is one step in a bigger "war".

"As evangelical Christians, we believe in the inherent dignity of all human beings. Since we believe that all are made in the image of God, we long for a society in which women are not objectified."

While welcoming the "battle victory", she said there much further to go "for the dignified portrayal of all women - no matter their age, size or colour - across the media, fashion, beauty and advertising industries".