Friday Night Theology

It's The Son Wot Won It

1 October 2009

There may not be that many FNT subscribers who read the Sun on a regular basis but for those that do the question is whether or not they will change their voting intentions now that Britain's best-selling daily has come out for the Conservatives.

Of course, the response of the Labour party to this has been that "People win elections, not newspapers." But is that actually true? Following the Sun's claim in 1992 that they had changed the election outcome, a number of academic studies set out to demonstrate whether or not they had. The result is that it is unclear, though probably unlikely, that they changed the overall result, but what is clear is that newspapers do influence how people vote.

More broadly, it is also clear that a vast range of media outlets, from books to films to magazines to the web, impact how we think and behave on many fronts. So, when Coronation Street portrayed a character dying from cervical cancer, there was a substantial increase in the take up of cervical screening services. More negatively, a report in 2004 found that 40% of people think that half of all crimes are committed by young people despite the reality being much less. Excessive media reporting of youth crime was considered to be the main culprit for this misapprehension.

And yet, despite all this, when people are asked whether they think that the media influences their personal beliefs and choices, the answer is frequently in the negative. In particular, they consider it to have a strong influence on others, but just not on themselves.

What we have then is the strange situation where clearly the media does impact the public but this is not fully acknowledged by that public whose opinion is being swayed. What makes this worse is that the media themselves usually claim that they do not drive public opinion, they merely reflect it.

In response to all this, perhaps the first thing to note is that none of this is new. The apostle Paul warned us: "Do not conform to the pattern of this world, but be transformed by the renewing of your mind." (Romans 12:2) He knew that we are subject to cultural influences, which is precisely why he actively encouraged us to adopt a different approach: the renewal of our minds in conformity to Christ. Even stronger is 1 John 4:4 which gives us hope that such resistance to cultural patterns is not futile, but can actually succeed: "The one who is in you is greater than the one who is in the world. They are from the world and therefore speak from the viewpoint of the world, and the world listens to them. We are from God."

All of us then, including the church, are prone to social and cultural influences. We may like to think we make our own decisions and form our own beliefs, but the reality is that we swim in a tide of public opinion that is hard to escape. Moreover, subconsciously (if not consciously) we all like to conform. In order, then, to be different we need some other source of knowledge and wisdom to draw upon. That source is, of course, Christ. He provides an alternative base which enables us to think differently from the rest, indeed enables us to think with the mind of God.

So I guess the challenge to our non-Christian friends is to ask whether they want to continue to be slaves to cultural whims, or whether instead they should choose to become slaves of Christ. Whatever else people say about evangelical Christianity, it's probably the only way to be a cultural rebel these days - and that alone seems a good reason to choose it.

Justin Thacker, Head of Theology