Local press and media are frequently overlooked by those wishing to reach mass audiences, but can be a powerful tool. Over half the population of the UK listen to local radio and many millions more watch regional television or read a local newspaper.
Local Radio
Most local BBC radio stations broadcast a Christian based religious programme – usually on a Sunday morning. Consequently, broadcasters are receptive to good local religious stories that will interest their audience. Presenters and producers work together to plan the programme a few weeks in advance, it is best contact them on a Thursday or Friday, or during the weekend.
Local commercial radio stations vary greatly in what subjects they cover, but a strong community story has a good chance of being covered on their news programme. Carefully consider if you want to participate in an ‘on-air’ discussion, as Christian opinions can be controversial. Occasionally, the station may have a ‘thought for the day’ or a religious slot, which may welcome contributions from local Christians.
Possible stories for local radio could include a church delivering Easter eggs around the town, or a vicar taking a stand against the local council.
The BBC radio stations in your area are available for England, Northern Ireland, Scotland and Wales, local commercial radio stations are also listed.
Local & Regional Newspapers
The simplest way to find out information about local papers is to either visit a newsagent or note which free papers are delivered. Before contacting a publication, it is advised that you familiarise yourself with its content and style.
Publications will normally include details of how to contact them, the names of key staff, and additional information such as circulation figures. When contacting a local newspaper ask for the news editor or a senior journalist. If the paper does not cover your event in advance, take some good, clear photos and send a selection of the best ones to the paper. The paper may still print the story – but this will depend on other factors such as other competing local news, the uniqueness of your event or the quality of your photographs.
Possible stories for local papers could include the opening of a new church building or an interesting fundraising event.
Use the Newspaper Society's Database of local and regional newspapers in the UK to find your nearest (www.nsdatabase.co.uk).
Regional Television
Competition for coverage on regional television is much stronger than local radio or newspapers. Television stations cover a wide area and usually feature only a limited number of stories in a news bulletin, so you will have to compete with the day’s other events and news throughout the region. A television story will need to be visual, and quirky or dramatic.
Strong personal stories or large events make for good television.
To locate local and regional television stations visit the BBC and ITV websites
If you are not sure if a story is suitable for local media, don’t be afraid to ring up your local paper, radio station or television studio, and ask.
The Evangelical Alliance cannot take responsibility for the content of the external sites listed above.
