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Twitter resurrects Easter with live passion play

Press Release

An ancient tale of treachery, death and hope is being brought to life for the Twittering classes in a passion play for the 21st Century, happening in real time through Holy Week.

29 March 2010

An ancient tale of treachery, death and hope is being brought to life for the Twittering classes in a passion play for the 21st Century, happening in real time through Holy Week.

The final week of Jesus' life is being chronicled in 140-character bites in the Easter (LIVE) passion play, which started on Palm Sunday on Twitter and Facebook. The play can be followed on the Easter (LIVE) twitter feed as if events are unfolding in 2010, bringing an immediacy and accessibility to one of the most influential stories of our culture.

The story is being told from the perspective of a number of people who were in Jerusalem that fateful Passover week to witness the last days before Jesus' execution. Centurions, members of the Jewish high court, pilgrims and followers of Jesus alike, the characters are tweeting their experiences through the week as they see the man they love or loathe being put to death.

The characters also have their own Facebook profiles, and will post onto the Easter (LIVE) Facebook group. Followers can interact with the play on Twitter by retweeting or discussing it at #EasterLIVE, or on Facebook by responding to the wall posts.

Easter (LIVE) uses fringe characters to give the story a new perspective and to help followers identify easily with their experiences. Each character has been developed by a different member of the public - with and without a faith - who can identify with their ancient counterpart.

From Reverend Professor Nicholas Sagovsky, Canon Theologian of Westminster Abbey, who plays a member of the Jewish High Court, to security guard and stand-up comic Liam Smith, who plays a centurion, they each bring their unique perspective to the story.

Andrew Horton, CEO of multimedia production service Worldview Media and creative director of the play, said: "Easter is a powerful story of scandal, betrayal, torture and hope that has captivated people for centuries, but with less people going to church, it is no longer one of the best-known stories of our culture. 

"Social media provides a wonderful opportunity to re-introduce people to the thrilling tale hiding behind the chocolate, the bunnies and the telly."

Easter (LIVE) is an initiative of Cliff College, Share Creative and the Evangelical Alliance as part of the Biblefresh movement of churches and agencies, which seeks to help people engage with the Bible.

Krish Kandiah, Chair of Biblefresh, said: "This is an opportunity for a new generation to hear the story that has fascinated people throughout the centuries.

"Be prepared to be shocked, inspired, surprised and excited as people of faith and no faith get inside the story of Jesus' passion."

The passion play follows on from an Easter (LIVE) Lent initiative in which Facebook group members and Twitter followers were invited to answer the question "What does Easter mean to you?"

To find out more and links to the Twitter and Facebook pages, go to www.eauk.org/EasterLIVE, which also features a feed of the play for people who are not on Facebook or Twitter.
Ends

 

Media Contact:

Charis Gibson
Evangelical Alliance
020 7207 2117
c.gibson@eauk.org

Notes to editors:

Biblefresh is a partnership of over fifty agencies, festivals, colleges and denominations, who have joined forces to see churches grow their confidence in the scriptures during 2011, coinciding with the 400th anniversary of the King James Version of the Bible.

The main organisations involved in Easter (LIVE) are the Evangelical Alliance, Share Creative, Cliff College and Worldview Media.

Share Creative is a creative team which aims to equip projects and ideas with creative resources and a positive platform for communication. Share Creative is part of Share Jesus International (SJI), a Christian charity committed to helping the church engage missionally with the world.

Cliff College is an Evangelical Bible College, located near Sheffield in the Peak District. Cliff offers full time and part time courses in theology and mission at both undergraduate and postgraduate level. All courses are accredited by the University of Manchester.

The Evangelical Alliance, formed in 1846, is the largest body serving evangelical Christians in the UK, and has a membership including denominations, churches, organisations and individuals. The mission of the Evangelical Alliance is to unite evangelicals to present Christ credibly as good news for spiritual and social transformation. According to a Tearfund survey (Churchgoing in the UK, 2007), there are approximately 2 million evangelical Christians in the UK. For more information, go to www.eauk.org.