Twitter as a Leadership Tool

Twitter as a Leadership Tool

I was talking to a good friend the other day about Twitter. He knows that I believe it is important. Really important. Some of his clients are also beginning to ask questions about it. But he just didn't get it.

He finally blurted out, "It just seems like a huge waste of time. I don't need one more inbox to check. I can barely keep up with what I have now."

I said, "Buddy, you're completely missing it."

"Missing what?" he said, defensively.

"The potential."

"What potential?" he asked emphatically.

"It's not about what you get out of it," I said. "It's about the opportunity it affords you to give to others and make an impact."

"Excuse me," he muttered.

"Twitter is an opportunity for you to lead in a way that was not possible until now." I explained.

"As you and I both teach, when you boil it down, leadership is influence. Agreed?"

"Agreed," he acknowledged.

"Leadership is not about position, a title, or status. It is about influence. Plain and simple. I know you believe that, too, right?"

"Right."

I continued, "If that's true, then Twitter provides an unprecedented opportunity for people like us to extend and amplify our influence…

Read the whole story here: http://michaelhyatt.com/2009/07/twitter-as-a-leadership-tool.html

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