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18 April 2011

Press release

Easter(LIVE) hosts a mosaic of Passion Plays

Easter(LIVE) hosts a mosaic of Passion Plays

What do a romantic story of two young lovers and the diary of a Roman Centurion have in common? They are just two perspectives on the Easter story that are being retold as part of the innovative online project known as, Easter(LIVE).   

Easter(LIVE) is part of a social media campaign that includes a Nativity play, known as Natwivity that attracted more than 10,000 people. Now even more people are following the Easter story on social media platforms Facebook and Twitter. 

How does Easter(LIVE) work? Tweeters have been posting 140-character tweets on their Twitter profiles that are also being uploaded on the central website (www.easterlive2011.com). Anyone visiting the site can view the many different interpretations to the Passion Play.  

Scribes are being encouraged to think creatively by tweeting words, images, illustrations, songs, poems and/or videos to help retell the 2,000-year-old story of betrayal, treachery and the resurrection of Jesus Christ. Contributors include individuals and organisations, from all over the world. 

Visit www.easterlive2011.com to see how Release Potential, a UK-based charity that raises awareness of the persecuted church, has been exploring the emotions of one Roman guard as he wrestles with his conscience as he sees Jesus being arrested, tortured and crucified. Find out how the Romance Academy, a charity that advocates responsible relationships among teenagers, is tweeting about a couple whose relationship changes forever after a chance encounter with Jesus. Or catch up with the cast of Natwivity 33 years after the birth of Jesus 

Easter(LIVE) is the brainchild of award-winning multimedia design company Share Creative, with the Evangelical Alliance, Worldview Media and Emerging Culture. The project forms part of Biblefresh, a year-long project co-ordinated by the Evangelical Alliance and other agencies to encourage people to find new and innovative ways of rediscovering scripture during the 400th anniversary of the King James Bible. 

Huw Tyler, of Share Creative, says: "For more than 2,000 years, the Easter story has been retold in paintings, drama and song. It is important that we continue to explore what this story means to us through our media. This project will be rich with art as it tells the greatest story ever tweeted."

Media Enquiries

Danny Webster
Tel: 07766 444 650
Email: info@eauk.org

Notes to Editors

The Evangelical Alliance
We are the largest and oldest body representing the UK’s two million evangelical Christians. For more than 165 years, we have been bringing Christians together and helping them listen to, and be heard by, the government, media and society. We’re here to connect people for a shared mission, whether it’s celebrating the Bible, making a difference in our communities or lobbying the government for a better society. From Skye to Southampton, from Coleraine to Cardiff, we work across 79 denominations, 3,500 churches, 750 organisations and thousands of individual members. And we're not just uniting Christians within the UK – we are a founding member of the World Evangelical Alliance, a global network of more than 600 million evangelical Christians. For more information, go to www.eauk.org.