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04 October 2012

Methodist charity wins communications award

Methodist charity wins communications award

The Iota Course, which has been developed by the Methodist Relief and Development Fund (MRDF), has won a visual communications award.

The International Visual Communications Association (IVCA) Clarion Awards aim to encourage an ethical culture and engagement with social and environmental issues.

The Iota Course received the award in the interactive category for charity and social enterprise.

MRDF produced the free course in order to help Christians explore how to respond to global injustice over a series of eight sessions.

Many of the short films which form a part of the course were filmed on location in Mali, and tell stories of people like Habi (pictured) who teaches other mothers to prepare nutritious food for their babies.

The award judges felt that the short films, discussion guides and reflection material formed "a thought provoking suite of resources, inspiring informed debate and discussion".

The award was received by MRDF's acting executive director Simeon Mitchell, and Phil Knox from Purple Flame Media, which produced the films.

Having received the award, Simeon Mitchell said: "We did not produce Iota in order to win awards, but to change hearts and minds.

"However, it is great to have this recognition of the power and quality of the materials. We hope it will be an encouragement for even more people to use them."

Iota has also been shortlisted for a CBC Media Award, the results for which will be announced on 5 October.