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19 June 2012

Press release

Growing demand by UK Asians for Christian resources

Growing demand by UK Asians for Christian resources

The launch on Amazon Kindle of Jesus Through Asian Eyes as an e-book is reflecting the growing demand for resources to help Britain's South Asian community explore the Christian faith, claims its publisher.

Manoj Raithatha of the Evangelical Alliance's South Asian Forum and publisher of Jesus Through Asian Eyes, said: "The Asian community is hungry for a resource that addresses their specific questions about Jesus and Christianity but that also acknowledges their own background and religious heritage. The demand for orders of Jesus Through Asian Eyes is better met when people can also download it quickly onto their e-readers.

"Christianity within the Asian community has been growing for a number of years. I hope this booklet will continue to facilitate the dialogue between Christians and followers of other faiths within the South Asian community."

The booklet was first published in 2011 and has to date sold over 12,000 copies. There remains strong demand from the Asian community across the UK who want to explore the Christian faith or who want to know how to speak about Christianity within their own cultural context.

Jesus Through Asian Eyes is available on Kindle from:

For a hard copy of Jesus Through Asian Eyes:

Media Enquiries

Manoj Raithatha, South Asian Forum national coordinator

  • Telephone: 07932 463591 or 020 7207 2131

Notes to Editors

The Evangelical Alliance, formed in 1846, is the largest body serving evangelical Christians in the UK, and has a membership including denominations, churches, organisations and individuals. The mission of the Evangelical Alliance is to unite evangelicals to present Christ credibly as good news for spiritual and social transformation. According to a Tearfund survey (Churchgoing in the UK, 2007), there are approximately 2 million evangelical Christians in the UK. For more information please visit www.eauk.org

The South Asian Forum (SAF) of the Evangelical Alliance was set up in 2010 to encourage, support and represent Britain's 75,000 South Asian Christians, who originate from Afghanistan, Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, Sri Lanka. www.eauk.org/SouthAsianForum